Rio see themselves as CRAZED, FISHING FOOLS and LINE GEEKS
Some say Rio Products people are just fanatics, using their selfish needs to create the most sophisticated, strenuously tested products available… but they call it pride… pride in the promise to give you the absolute, hands-down, best of fly fishing excellence on your rod. RIO Products fly lines are fanatical about technology. And their cast members have donated literally thousands and thousands of hours on the water researching, designing and refining our products. All with one goal in mind – helping anglers hook, land and turn loose more fish! See Rio products Fly Line Videos here.